Shotover Canyon Swing.

Brand Refresh

Shotover Canyon Swing header


Shotover Canyon swing opened in 2002, a giant rope swing that redefined ways of getting the thrill of freefall. 19 years later, whilst not broken, it was time to give the brand a polish and define the brand proposition. We started the process with a brand workshop to help define what made this iconic brand tick, what should stay and what needed to improve. It was a case of less is more, cleaning up the brand logo and the key out-takes from the marketing material. We created new brand assets, like the swoosh lines, to help visualise the swing’s story.

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We don’t charge for advice (no, seriously we don’t!). If you want to chat through a few things, we’d love to catch up. Drop us a message here.

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+64 (03) 442 7845
8 Cow Lane, Queenstown, 9300
PO Box 719, Queenstown, 9348